Schultz Auctioneers Recognized as State Leader in Auction Advertising

Filed as: Updates 
Posted on: Tuesday, January 19th, 2010

UPSALA, MN—Schultz Auctioneers, a family-run auction firm, has recently been recognized as one of the state leaders in auction advertising. Competing against industry peers from across Minnesota, the firm was awarded three first place honors, and two second place honors in the Minnesota State Auctioneers Association (MSAA) annual marketing competition.

“They really took down some heavy weights,” divulged Ryan George, who has designed over 1,300 direct mail pieces and over 5,000 newsprint ads for the auction industry. “This competition reflects the growing grass-roots democracy of advertising in general: the best presentation and message can trump even the mass-produced, well-funded efforts of large corporations,” continued the author of the AdverRyting blog.

“We’ve taken some chances and pushed the envelope here in Minnesota for auction advertising,” said Mike Schultz, president of the firm. “It’s starting to pay off in more than just increased sales,” Schultz noted. Schultz credited several of their professional partnerships with helping this family business compete with local and larger firms.

The first award—for internet marketing—was the first-ever won in this category, as the MSAA created it this year to reflect the growing media marketplace auctioneers are using to gain exposure for their sales. John Schultz, vice president for operations and web developer at the firm commented, “That was huge for us. Stories about our leading-edge web practices have been printed in industry publications, but this award validates our effort and rewards the risks we’ve taken to stay at the forefront.”

Other awards included First Place, Commercial & Industrial, Two Color Brocure; First Place, Household & Antiques, Multi-sided Brochure; Second Place, Real Estate & Personal Property, Two Color Brochure; and Second Place, Newspaper/Magazine Advertising.

Mike and John Schultz can be reached at 800-457-2967 or through email addresses available on Schultz Auctioneers conducts auctions of almost every type but specializes in lakefront, residential, and recreational real estate, and firearms, hunting/sporting collectibles, coins, breweriana, and stoneware.