Updates and News

On this page, we'll keep you updated with what is going on in the Real Estate and Auction Industry. We'll also post any updates to auctions or real estate listings. If you're a subscriber to our e-mail mailing list (form to your right), you'll automatically receive these updates within 24 hours of the update being posted. Thank you for your interest!

Schultz Auctioneers brings home hardware from 2012 MSAA Conference and Show!

This update was posted on Friday, March 2nd, 2012 at 2:27 pm.

MINNETONKA, MN – Isaac Schultz competed for the first time in the Minnesota State Auctioneers Championship and managed to finish in the top five.  Mike Schultz, Isaac’s father was the 2004 State Champion and was proud to see Isaac perform at his best.  Isaac advanced to the finals where he answered three interview questions before the final round of bid-calling.  At the end of the evening he was awarded the 5th best auctioneer in the state of Minnesota.  His future is looking bright!

Schultz Auctioneers was awarded several awards as a part of the Marketing Contest at the 2012 Conference and Show. The company won First Place in the Household & Antiques Multi-Color Category for this brochure:

   

Schultz Auctioneers also won in the Farm Muti-Color Category for the Online Farm Equipment Auction in Spring 2011.

The Balster Auction was record setting in many ways.  Grafe Auction Company and Schultz Auctioneers were honored to bring the history of Scotch Grove, IA to the auction block.  3 Marketing Award were won for pieces on the Balster Auction.  First Place was awarded to the two companies in the categories of Household and Antiques Multi-sided, Commercial and Industrial Multi-sided, and Real Estate and Personal Property Multi-sided.  Schultz Auctioneers is honored and humbled to work with such amazing and accomplished auction marketers.

Iowa Town, Preserved Since 1930s, Heads to Auction Block

This update was posted on Thursday, August 25th, 2011 at 4:29 pm.

SCOTCH GROVE, IA—For almost fifty years, the century-old buildings in the farming community of Scotch Grove have guarded a time capsule. Recently, representatives from two auction companies opened the doors of these sixteen buildings to find hundreds of thousands of retail, wholesale, and service items still on the shelves and floors—still in their original packaging and store displays.
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Upsala Boys Basketball Team Headed to State Tournament for First Time in School History

This update was posted on Tuesday, March 22nd, 2011 at 11:45 am.

The Upsala Boys Basketball Team is headed to the state tournament for the first time in school history. Our very own Ethan Schultz is a senior starter on the team. The Morrison County Record featured an excellent article about how they got by rival Sebeka, and the St. Cloud Times featured an excellent article about the boys’ win over Springfield to head to the State Tournament for the first time ever!

John Schultz appointed to represent Minnesota as NAA Ambassador

This update was posted on Friday, November 5th, 2010 at 1:57 pm.

Schultz to serve as liaison between national and state association

November 3, 2010, Overland Park, Kan. – John Schultz of Albany, Minnesota was recently appointed to serve as an NAA Ambassador for the National Auctioneers Association. As an NAA Ambassador, Schultz will serve as a liaison between the NAA and the Minnesota State Auctioneers Association.
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Family-owned Business Wins Three International Awards

This update was posted on Monday, July 26th, 2010 at 4:20 pm.

UPSALA, MN—Schultz Auctioneers, a family-run auction firm, was recognized on July 15 as one of the international leaders in auction advertising. Competing against industry peers as far away as South Africa, the firm was awarded three top honors in the National Auctioneers Association’s (NAA) annual marketing competition, sponsored by USA Today.
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Schultz Auctioneers Recognized as State Leader in Auction Advertising

This update was posted on Tuesday, January 19th, 2010 at 1:40 pm.

UPSALA, MN—Schultz Auctioneers, a family-run auction firm, has recently been recognized as one of the state leaders in auction advertising. Competing against industry peers from across Minnesota, the firm was awarded three first place honors, and two second place honors in the Minnesota State Auctioneers Association (MSAA) annual marketing competition.

“They really took down some heavy weights,” divulged Ryan George, who has designed over 1,300 direct mail pieces and over 5,000 newsprint ads for the auction industry. “This competition reflects the growing grass-roots democracy of advertising in general: the best presentation and message can trump even the mass-produced, well-funded efforts of large corporations,” continued the author of the AdverRyting blog.

“We’ve taken some chances and pushed the envelope here in Minnesota for auction advertising,” said Mike Schultz, president of the firm. “It’s starting to pay off in more than just increased sales,” Schultz noted. Schultz credited several of their professional partnerships with helping this family business compete with local and larger firms.

The first award—for internet marketing—was the first-ever won in this category, as the MSAA created it this year to reflect the growing media marketplace auctioneers are using to gain exposure for their sales. John Schultz, vice president for operations and web developer at the firm commented, “That was huge for us. Stories about our leading-edge web practices have been printed in industry publications, but this award validates our effort and rewards the risks we’ve taken to stay at the forefront.”

Other awards included First Place, Commercial & Industrial, Two Color Brocure; First Place, Household & Antiques, Multi-sided Brochure; Second Place, Real Estate & Personal Property, Two Color Brochure; and Second Place, Newspaper/Magazine Advertising.

Mike and John Schultz can be reached at 800-457-2967 or through email addresses available on www.schultzauctioneers.com. Schultz Auctioneers conducts auctions of almost every type but specializes in lakefront, residential, and recreational real estate, and firearms, hunting/sporting collectibles, coins, breweriana, and stoneware.

Matthew Schultz Named 2010 Minnesota Champion Auctioneer

This update was posted on Monday, January 18th, 2010 at 5:52 pm.

Duluth, MN – A Stillwater man is the 2010 Minnesota State Champion Auctioneer. At the 22nd annual auctioneer championship held in Duluth, Matthew Schultz won the competition in which 27 auctioneers competed.

The contest was held last night during the Minnesota State Auctioneers Association Conference and Show. Schultz has been part of the auction profession for almost half of his life. He is a graduate of World Wide College of Auctioneering and prior to this contest won the 2002 Minnesota Rookie Auctioneer Contest. He currently sits on the Young Professional Auctioneers Advisory Committee for the National Auctioneers Association and is actively involved in both the Minnesota and National Auctioneers Association.

Schultz will now have his entry paid into the International Auctioneers Championship to be held in Greensboro, North Carolina this July. Asked to describe how he felt with one word, Schultz said, “Awesome!”

The contestants were judged on presentation, chant/voice, effective auctioneering and an interview conducted on stage. This year’s Reserve Champion was Austin Bachman of Ottertail, Minnesota. Rounding out the top five were Kurt Johnson of White Bear Lake, Theresa Ann Larson from Aitkin and Bryce Hansen of Prairie Farm, Wisconsin.

The MSAA celebrated their 60th anniversary at this year’s conference and show, which concluded Saturday night in Duluth. The association is an organization of licensed auctioneers who work to promote the auction profession. As the new champion, Matthew Schultz will serve as a goodwill ambassador for Minnesota Auctioneers throughout 2010.

Area Teen Achieves Two Career Milestones in One Month

This update was posted on Monday, July 27th, 2009 at 2:46 pm.

UPSALA, MN—Isaac Schultz, 18, recently graduated from World Wide College of Auctioneering, no small feat for his age.  But less than a month later, he achieved first runner up status at the International Junior Auctioneer Contest, held this month in Overland Park (Kansas City), KS.

By graduating from auction college, Isaac earns the traditional auctioneer title of “Colonel,” a term of honor harkening back to the Civil War, when Army Colonels were assigned the duty of managing such market transactions.  Schultz’s dad, Mike, president of Schultz Auctioneers, put the achievement in perspective, “Within our profession, Isaac is now an equal to men and women across the world who’ve bettered themselves with this specialized training.”

That training paid off come competition time.  The Upsala High defensive end was an imposing figure at the podium, calling out bids at the fundraising auction, at which his bid calling skills were judged.  In fact, judges commented that he had a strong presence in front of auctioneers who have been bid calling and critiquing bid calling for longer than Isaac has been alive.

“I’ve been tweaking my chant over the past several weeks since graduating from auction college and just gave it my best shot,” said Isaac.  “I get a lot of practicing bid calling at our auctions, and I look forward to the career ahead of me.”

Isaac successfully completed the course of instruction and training covering all phases of auctioneering taught by 20 professional instructors at the college.  Students received instruction in Real Estate, Automobile, Farm, Antique, Charity/Fund Raising, and Specialty Auctions, as well as vocal training and auction law.  Other subjects included business management, technology, marketing, and the development of an auction chant and bid calling.

Isaac Schultz can be reached at 800-457-2967 or at the email address available on www.schultzauctioneers.com.  Schultz Auctioneers specialize  in real estate auctions, online auctions, estates, as well as coins and historic collectable auctions.

First Time Homebuyer in 2009? Receive up to a $8,000 tax credit!

This update was posted on Monday, May 4th, 2009 at 11:03 am.

Are you a first time homebuyer? Have you rented for the last three years, and are now purchasing a home?  In both scenarios, you may qualify for up to a $8,000.00 tax credit.  The program is open to buyers who have not owned  a home in the past three years are eligible for a tax credit of 10% of the home’s value – up to $8,000.00.  This is a tax credit, and you will receive this as a deduction on your income tax returns, and receive any unused portion as a tax refund.  If you’re in the market for a home, this is an excellent program of which to take advantage.  Contact us today for more details, and to discuss the type of property you are looking for.

International Attention on Family Auction Company

This update was posted on Tuesday, March 17th, 2009 at 10:48 am.

SAUK CENTRE, MN—597 bidders from nine countries and 48 states gathered to bid at Schultz Auctioneer’s annual “Spring Rendezvous” auction of antique guns, Western collectibles, and native American artifacts. More than 350 of those bidders followed the bidding via the Internet, accounting for 30% of the 553 lots sold.

“We’re seeing more and more interest from other countries,” noted Mike Schultz, president of the firm. “This year, we were surprised to ship pieces to countries that don’t even speak English as a primary language.” Online bidders hailed from Thailand to Sweden and from The Netherlands to South Africa—as well as several other European countries.

John Schultz, vice president for operations, discussed their marketing strategy, “88% of our in-house bidders came from our direct mail list—a buyer base who has grown to trust our brand and know the kind of auction we conduct.”

Ryan George, who manages the direct mail aspect of Schultz’s auction marketing was blown away, “11% of Schultz’s 2009 mailing list came to the auction in person. That kind of response rate multiplies the typical response rate for direct mail—which already bests broadcast media in most studies. As the world goes digital and major newspapers are looking at closing their doors, Schultz has created a print audience atypical of cultural trends.”

“We’re not resting on our laurels, though,” divulged Mike. “We know the online marketplace is our future. Our online marketing is what’s bringing new bidders—especially from cultures new to us—to our auctions. Those Internet bidders almost doubled in number from our 2008 event. The number of countries they represent more than doubled, too.”

Brainstorming has already begun on how to tap the seemingly-new global interest in Wild West items, historic books, and vintage guns for the 2010 event. “We’re learning and growing,” said John, “We have fascinating items that have stories with them. And now our auctions are starting to grow stories of their own. It’s cool to see how much attention this Minnesota event gets around the world.”

Mike and John Schultz can be reached at 800-457-2967 or through email addresses available on www.schultzauctioneers.com. Schultz Auctioneers conducts auctions of almost every type but specializes in lakefront, residential, and recreational real estate, as well as coins and historic collectibles.
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