Family-owned Business Grabs Two International Awards

Filed as: Updates

UPSALA, MN—Schultz Auctioneers, a family-run auction firm, has recently been recognized as one of the international leaders in auction advertising. Competing against industry peers as far away as South Africa, the firm was awarded two first place honors in the National Auctioneers Association’s (NAA) annual marketing competition, sponsored by USA Today.

Despite literally dozens of awards on the Minnesota state level, these honors represent the first time that Schultz has earned international commendation for their advertising. According to Chris Longly, the public relations manager for the NAA, one of Schultz’s awards won the most-contested category (“well over a hundred” entries out of the more than 1,300 entries submitted from around the globe).

“They really took down some heavy weights,” divulged Ryan George, who has designed over 1,300 direct mail pieces and over 5,000 newsprint ads for the auction industry. “The winning real estate piece went toe to toe with the best work from some auction industry giants and came away with the title,” said George. “This competition reflects the growing grass-roots democracy of advertising in general: the best presentation and message can trump even the mass-produced, well-funded efforts of large corporations,” continued the author of the AdverRyting blog.

“We’ve taken some chances and pushed the envelope here in Minnesota for auction advertising,” said Mike Schultz, president of the firm. “It’s starting to pay off in more than just increased sales,” Schultz noted. “Both of our awards were tied to a project we marketed with our joint venture partners at SKY Sotheby’s, themselves known for their top-shelf branding.” Schultz credited several of their professional partnerships with helping this family business compete with local and larger firms.

The second award—for online advertising campaign—was the first-ever won in this category, as the NAA created it this year to reflect the growing media marketplace auctioneers are using to gain exposure for their sales. John Schultz, vice president for operations and web developer at the firm commented, “That was huge for us. Stories about our leading-edge web practices have been printed in industry publications, but this award validates our effort and rewards the risks we’ve taken to stay at the forefront.”

Mike and John Schultz can be reached at 800-457-2967 or through email addresses available on www.schultzauctioneers.com. Schultz Auctioneers conducts auctions of almost every type but specializes in lakefront, residential, and recreational real estate. Biplane Productions, based in Lynchburg, VA, specializes in auction advertising campaigns. Ryan George’s design has earned more auction industry awards than any other independent advertising agency—more than 90 since 2000.

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Price reduced on Swan Lake Home

Filed as: Updates

The price on the 2-bedroom home on Swan Lake has been reduced $10,000 to $257,000. As spring comes to an end, and we move to summer, now is a perfect time to purchase a beautiful lake home. At $257,000 the lake home on Swan Lake is an excellent opportunity, and can be used as a year around home or a seasonal cabin.

Contact Jim for more information at (320) 547-2440 or waltman@fallsnet.com.

2-bedroom home in park like setting

Filed as: Sold Real Estate

Where: 605 South Main Street, Upsala, MN
MLS Info: St. Cloud MLS 81847
Price: $135,000
Bedrooms: 2
Baths: 2
Finished Square Feet: 1,418

Cute 3-bedroom Swanville Home

Filed as: Sold Real Estate

Where: 601 Degraff Avenue, Swanville, MN
MLS Info: St. Cloud MLS 81814
Price: $79,900
Bedrooms: 3
Baths: 1
Finished Square Feet: 1,401

Price Reduced $20k on 3-acre Cedar Lake Lot

Filed as: Updates

The price on the 3-acre Cedar Lake lot we have listed has been reduced $20,000 to $90,000. Spring is in the air, and summer is on-deck. If you’re looking for a great property on an excellent lake, you’ll want to check out this listing. Now priced at $90,000, you’ll want to hurry before it’s gone!